Brian Williams

Crafting Audience Profiles For Your Sales Pitches

Crafting Audience Profiles For Your Sales Pitches

You’ve probably heard of “consumer profiles,” and while those can be incredibly helpful as well, the article and infographic below are about “audience profiles” When we make a presentation or sales pitch, we are conversing with an audience. What does this audience look like? That’s what we’re talking about here. Enjoy! There are few things more important t ...[Read More]

A New Perspective On Sales Messaging [Infographic]

Change your perspective in sales communication.

You may not know this about me, but I have a love of public speaking. While many people shy away from getting in front of a crowd and delivering a message, others are downright afraid of it. Not me. I enjoy speaking so much that I have done it competitively through Toastmasters. My guess is that if you are in sales you at least share my interest in communicating, even if you have not done it compe ...[Read More]

Start it Right: How To Build A Sales Presentation

sales messaging - how to build a sales presentation - Perspectivity

Every sales message has the intent of being successful by driving your audience to action. However, not all sales messages achieve this goal. I have found that in order to be truly exceptional, it is critical that your sales message starts the right way, with the proper cornerstone in place. It’s about knowing how to build a sales presentation. To be exceptional, you must use a well-designed ...[Read More]

The Art And Science Of Selling (Part 3)

art and science of selling part 3 using visuals

Welcome to the third part of our series, breaking down the lessons from The Ultimate Sales Messaging System. This system is designed to teach exceptional communication skills to improve selling technique. It encompasses both the art and science behind crafting the perfect sales pitch. Enjoy! In Part 1, we discussed the basics of effective sales messaging, including focusing on what your audience n ...[Read More]

The Art And Science Of Selling (Part 2)

the art and science of selling (part 2)

Welcome to the second part of our series, breaking down the lessons from The Ultimate Sales Messaging System business eBook. This system is designed to teach exceptional communication skills to improve selling technique. It encompasses both the art and science behind crafting the perfect sales pitch. Enjoy! For so many, communication skills can be a roadblock, when they really should be the thing ...[Read More]

Perfecting Your Sales Message: Understanding the Basic Principles of Adult Learning

Perfecting Your Sales Message: Understanding the Basic Principles of Adult Learning

It’s tricky. How do you make your sales message stick? Why would people believe your pitch? After all, you’re just trying to sell them something, right? Let’s be honest. It’s easy for people to hesitate, doubt you, and go somewhere else. I call this the cycle of stagnation, and the best way to stop any cycle is to simply get off the merry-go-round. It’s time for something new. Instead of trying to ...[Read More]

Getting Customers To “Believe, Buy, Bite”

Get Your Customers to Believe, Buy, Bite.

“Believe, Buy, Bite.” This mode of thinking has long been a guiding principle for Perspectivity’s efforts to improve the sales and sales messaging of clients. These three B’s are stops along the journey we want all of our prospects to take. We want to craft a credible and believable message that builds rapport with our prospects. We want prospects to buy—obviously—but the p ...[Read More]

Perspectivity To Appear In Success Magazine

Perspectivity To Appear In Success Magazine

DALLAS—Perspectivity International, along with co-founder Brian Williams, is the subject of a “micro-feature” spread scheduled for the October 2017 issue of Success magazine. “We are in the behavioral change business, because training simply does not work,” said Williams, of his unique sales vantage. “If I can change your perspective, I can change your behavior. If I ...[Read More]

Brian Williams To Speak At Hubspot’s Inbound 2017 (Get Your Discounted Admission Here!)

Brian Williams To Speak At Hubspot’s Inbound 2017 (Get Your Discounted Admission Here!)

FUEL THE MOVEMENT – #Inbound17 Come hear Brian speak at Hubspot’s Inbound 2017 in Boston, Massachusetts. Inbound 2017 is Monday-Thursday, September 25-28 at the Boston Convention & Exhibition Center. Brian is a seasoned speaker and sales consultant who presents a unique and effective perspective on refining your sales messaging. Brian’s firm, Perspectivity International, has ...[Read More]

It’s All In Perspective

It’s All In Perspective

DALLAS, TEXAS—Perspectivity International has named Abilene, Texas-based Jemully Media as the latest of its preferred marketing partners, adding the fast-rising digital marketing agency to its family of content marketing and social media experts who will serve selected companies within Perspectivity International’s clientele. “This connection makes sense in so many says,” said Perspect ...[Read More]