Brian Williams

Perfecting Your Sales Message: Understanding the Basic Principles of Adult Learning

Perfecting Your Sales Message: Understanding the Basic Principles of Adult Learning

It’s tricky. How do you make your sales message stick? Why would people believe your pitch? After all, you’re just trying to sell them something, right? Let’s be honest. It’s easy for people to hesitate, doubt you, and go somewhere else. I call this the cycle of stagnation, and the best way to stop any cycle is to simply get off the merry-go-round. It’s time for something new. Instead of trying to ...[Read More]

Getting Customers To “Believe, Buy, Bite”

Get Your Customers to Believe, Buy, Bite.

“Believe, Buy, Bite.” This mode of thinking has long been a guiding principle for Perspectivity’s efforts to improve the sales and sales messaging of clients. These three B’s are stops along the journey we want all of our prospects to take. We want to craft a credible and believable message that builds rapport with our prospects. We want prospects to buy—obviously—but the p ...[Read More]

Perspectivity To Appear In Success Magazine

Perspectivity To Appear In Success Magazine

DALLAS—Perspectivity International, along with co-founder Brian Williams, is the subject of a “micro-feature” spread scheduled for the October 2017 issue of Success magazine. “We are in the behavioral change business, because training simply does not work,” said Williams, of his unique sales vantage. “If I can change your perspective, I can change your behavior. If I ...[Read More]

Brian Williams To Speak At Hubspot’s Inbound 2017 (Get Your Discounted Admission Here!)

Brian Williams To Speak At Hubspot’s Inbound 2017 (Get Your Discounted Admission Here!)

FUEL THE MOVEMENT – #Inbound17 Come hear Brian speak at Hubspot’s Inbound 2017 in Boston, Massachusetts. Inbound 2017 is Monday-Thursday, September 25-28 at the Boston Convention & Exhibition Center. Brian is a seasoned speaker and sales consultant who presents a unique and effective perspective on refining your sales messaging. Brian’s firm, Perspectivity International, has ...[Read More]

It’s All In Perspective

It’s All In Perspective

DALLAS, TEXAS—Perspectivity International has named Abilene, Texas-based Jemully Media as the latest of its preferred marketing partners, adding the fast-rising digital marketing agency to its family of content marketing and social media experts who will serve selected companies within Perspectivity International’s clientele. “This connection makes sense in so many says,” said Perspect ...[Read More]

6 Signs Your Sales Message Needs An Overhaul (Infographic)

6 Signs Your Sales Message Needs An Overhaul (Infographic)

CEB‘s global research of over 4 million business professionals found that only 17% scored high enough to qualify for insight selling. Feel like you might not fall into that 17% when trying to make a sale? Companies increase sales by building an effective sales message. So how do you know if your sales messaging needs improvement? Here are 6 surefire signs that your sales messages is in despe ...[Read More]

The Art And Science Of Selling (Part 1)

art and science of selling part 1 perspectivity

Welcome to the first part of our series, breaking down a few of the lessons from The Ultimate Sales Messaging System. This system is designed to teach exceptional communication skills to improve selling technique. It encompasses both the art and science behind crafting the perfect sales pitch. Enjoy! We are all in sales. Another way of putting it is that we all have goals we want to accomplish. Fo ...[Read More]

The 7 M’s: Marrying Your Wedding Vows And Your Sales Pitch (Infographic)

7 M's that make a good marriage.

In one way or another, we are all in sales. Crafting a sales message, when done right, can resemble a great marriage. The parallels run deep. For those of us who are married, remember, your foremost customer in life is your very own spouse. Make him or her happy each and every day by delivering the goods you promised in your vows (a sales pitch by another name, if you think about it). In marriage, ...[Read More]

Is Your Company Self-Sabotaging Your Sales?

Is Information Overload Sabotaging Your Sales?

A recent study, by marketing research firm CSO Insights, revealed, “The top challenge in sales organizations today is that 90% of sales leaders believe that representatives have missed opportunities because of information overload.” The study shows that salespeople are missing opportunities to close sales because they are overloaded with information from their own companies. Unfortunately, informa ...[Read More]

NFL Hall of Famer schools Business Pros

NFL Hall of Famer schools Business Pros

Listen, we all know there is no secret to success. However, for some reason success evades most, even those actively pursuing it. I’ll share what I learned from NFL Hall of Famer Aeneas Williams (no relation) as he revealed what enabled him to reach success in the NFL, play at a high level his entire career, then be selected to the NFL Hall of Fame. How can you apply this lesson to your prof ...[Read More]