Communication lessons recorded over the years

The Art And Science Of Selling (Part 4)

The Art And Science Of Selling (Part 4)

When we are designing and honing our sales presentations, it’s easy to wind up with way more information than necessary. For the audience’s sake, we need to whittle away that which isn’t vital to the communication process, and then organize the stuff we decide to keep in a way that will hold the audience’s attention. Without further ado, here are a few “cinematic̶ ...[Read More]

A New Perspective On Sales Messaging [Infographic]

Change your perspective in sales communication.

You may not know this about me, but I have a love of public speaking. While many people shy away from getting in front of a crowd and delivering a message, others are downright afraid of it. Not me. I enjoy speaking so much that I have done it competitively through Toastmasters. My guess is that if you are in sales you at least share my interest in communicating, even if you have not done it compe ...[Read More]

Start it Right: How To Build A Sales Presentation

sales messaging - how to build a sales presentation - Perspectivity

Every sales message has the intent of being successful by driving your audience to action. However, not all sales messages achieve this goal. I have found that in order to be truly exceptional, it is critical that your sales message starts the right way, with the proper cornerstone in place. It’s about knowing how to build a sales presentation. To be exceptional, you must use a well-designed ...[Read More]

The Art And Science Of Selling (Part 3)

art and science of selling part 3 using visuals

Welcome to the third part of our series, breaking down the lessons from The Ultimate Sales Messaging System. This system is designed to teach exceptional communication skills to improve selling technique. It encompasses both the art and science behind crafting the perfect sales pitch. Enjoy! In Part 1, we discussed the basics of effective sales messaging, including focusing on what your audience n ...[Read More]