Read About Perspectivity on VoyageDallas.com!

Earlier this month, my interview with VoyageDallas.com went live on their site. In our chat, I got to share a little bit of my story, how Perspectivity came to be, how amazing it is to be co-running this business with my wife, and a few other tid-bits. VoyageDallas is a new and flourishing digital magazine that focuses on highlighting what’s happening in the Dallas community. Tasha and I were honored to be featured on their site, and if you’re looking for something to do in Dallas, or maybe a little local inspiration, give VoyageDallas a look. Enjoy! -Brian WIlliams   VD: Brian, can you briefly walk us through your story – how you started and how you got to where you are today. BW: I graduated with a Computer Science degree from Texas A&M, which is where I met Tasha, who also has a technical degree from A&M. I then worked for many tech companies, mostly in Silicon Valley. Companies like Cisco, Nortel, Motorola, and Ericsson and several other tech startups. I was in Software Design/Test, then Technical Marketing, and finally Technical Pre-Sales. My last corporate position was Head of Global Business Strategy, which was a technical pre-sales organization. After 12 countries and 20 years, I began to see inferior technology win against superior ones, because their sales pitch or sales messaging was clear, compelling, and concise, but that’s very difficult to tech organizations to accomplish. I saw this problem over and over again, sometimes surprised, other times frustrated, but the problem was the same. I have a strange combination of technical skills and competence, but I also like people, presentations and effective communication. So… I saw an opportunity. I left corporate America, and started Perspectivity. A sales messaging and consulting firm that works primarily with technology companies. Our clients include AT&T, Cisco, and Citi, but we also work with many small businesses. Our 6-Step system is one that simplifies a rather complex process, clarifies complicated products or services, and increases revenue. VD: Overall, has it been relatively smooth? If not, what were some of the struggles along the way? BW: A smooth road…. LOL! Said No Entrepreneur…EVER. Struggle #1: My first partnership was a disaster, just like the stories you’ve heard about not having partners or being VERY selective, that was me. It was a train wreck and I would advise anyone considering a partner, please read the Partnership Charter by David Gage. Save yourself the pain. I should have known I was in trouble when I recommended we both read this book and pay for their assessment, and he didn’t want to do either. Struggle #2: Once I survived that ordeal, I was off on my own, then later joined by the best business partner I could ever have, my wife! The business began to grow but my money management and tax planning skills didn’t. What a pain this was, having to do all accounting, invoicing, payroll, saving, taxes, 940, 941, W-2, FUTA, SUTA, what the what!! It was crazy. I now have two companies that do all of the above and more, and I love them for it! VD: Alright – so let’s talk business. Tell us about Perspectivity Sales Consulting – what should we know? BW: We help technology companies grow revenue by clarifying their sales messaging by implementing our 6-Step system inside of their sales and/or marketing organization. We specialize in creating effective sales messaging, sales pitches, sales presentation, and effective sales conversations so your target market will Believe, Buy, and Bite (can explain later). We are known for our unique ability to understand technology at a deep level, and also understand sales and people at the same time. We then created a 6-Step system that makes you appear that you have the same set of skills, not just one or the other which is most typical. We are most proud of seeing clients go from struggling to succeeding. There is nothing more rewarding and more sad at the same time, because that means we’re done and have to leave them! What sets us apart. The power and simplicity of our 6-Step system and how much time we’ve spent on creating an online university, a book, and a process that is sensitive to the science of how adults learn and the psychology of how they make buying decisions. VD: Any shoutouts? Who else deserves credit in this story – who has played a meaningful role? BW: My biggest support, cheerleader, teammate and super smart business partner is my wife. She has skills that I don’t and we compliment each other well. She sees what I can’t see and has a very high emotional intelligence (EQ). She has this naturally but has also been trained and certified. She understands people and what makes them tick, and what shuts them down. So she is responsible for helping teams function more productively by understanding each other better. She also handles all Client Care. It’s her unique ability to hear and respond to their needs with precision that makes them feel loved and supported by our company. She also co-wrote our first book and at this point, she is a fully qualified CEO (Committed to Exceeding Obstacles) because she has gone through some tough times, but has always believed and supported, I owe her dearly and have a specific plan on how I will repay! ...

Perspectivity To Appear In Success Magazine

DALLAS—Perspectivity International, along with co-founder Brian Williams, is the subject of a “micro-feature” spread scheduled for the October 2017 issue of Success magazine. “We are in the behavioral change business, because training simply does not work,” said Williams, of his unique sales vantage. “If I can change your perspective, I can change your behavior. If I can change your behavior, I can dramatically change your results.” Perspectivity is a Dallas, Texas-based consultancy and sales growth agency that specializes in enhancing company sales messaging. The company is a product of Williams’ 20-plus years of technical marketing experience with tech companies in Silicon Valley. Perspectivity continues to assist tech companies, as well as those in other industries, in refining their sales message with an approach rooted in both the art and science of selling. Perspectivity has recently begun the process of partnering with other agencies to offer a full-service approach that combines sales and marketing. The company currently offers its expertise in sales messaging, sales presentations, online marketing, websites, and social media. “We believe if people learn to be effective communicators, they can be an influential force in both their professional and personal lives,” Williams believes, regarding the process he aims to familiarize his clients with. “We begin with the audience in mind and we end with the audience in mind, as they are typically the most neglected person in the room.” In addition to the October edition of Success, Brian will make an appearance as a breakout speaker at Hubspot’s Inbound 2017 event, which runs from Sept. 25-28 in Boston, Mass. Williams’ Inbound presentation is titled, “Sales Conversations: Marketing ain’t nothing if you can’t sell sh*t.” Success, also Dallas-based, is a business magazine with both a print and digital edition. The magazine regularly publishes profiles and feature stories about personal development, well-being, and a variety of business topics. It prides itself on guiding its readership by means of motivation, inspiration, and training. The long-running publication has been a bastion of positive thinking, life skills, and discipline since 1897. From the company description on its website (www.success.com/about): “…People need to continually keep up with expanding knowledge and perpetually develop new skills to stay relevant and sustain their lifestyles. In every issue of SUCCESS magazine we will strive to bring you the thought leaders and success experts, both past and present, and reveal their key ideas and strategies to help you excel in every area of your personal and professional life. You also will be provided a unique window into the lives, practices and philosophies of today’s greatest achievers—top CEOs, revolutionary entrepreneurs and other extraordinary leaders.” The October issue is expected to be available in early September of this year. ...

Brian Williams To Speak At Hubspot’s Inbound 2017 (Get Your Discounted Admission Here!)

FUEL THE MOVEMENT – #Inbound17 Come hear Brian speak at Hubspot’s Inbound 2017 in Boston, Massachusetts. Inbound 2017 is Monday-Thursday, September 25-28 at the Boston Convention & Exhibition Center. Brian is a seasoned speaker and sales consultant who presents a unique and effective perspective on refining your sales messaging. Brian’s firm, Perspectivity International, has worked with clients such as AT&T, Cisco, and the NFL. Brian approaches the tried and true subject of communications with a fresh and inventive perspective. Just when you thought you have the skill set down, Brian surprises you with his unique approach that will take you beyond connecting with your audience to increased productivity, greater business impact, and stronger relationships. Cindy H., Head of Talent Development Cisco, San Jose, CA BRIAN’S SESSION AT INBOUND 2017 Brian’s session at Inbound 2017 is found in the Inbound Sales Track on Wednesday, September 27th from 3:30 PM – 4:15 PM. His topic this year is: Sales Conversations: Marketing ain’t nothing if you can’t sell sh*t.   ...

It’s All In Perspective

DALLAS, TEXAS—Perspectivity International has named Abilene, Texas-based Jemully Media as the latest of its preferred marketing partners, adding the fast-rising digital marketing agency to its family of content marketing and social media experts who will serve selected companies within Perspectivity International’s clientele. “This connection makes sense in so many says,” said Perspectivity founder Brian Williams, who, with co-founder Tasha Williams, screened a range of agencies to find a company that could mesh best with his own firm and help take Perspectivity’s unique approach to new heights. “We’re already collaborating to implement strategic initiatives that are going to take our clients further than we’ve ever been able to take them before,” Williams said. “The Jemully team includes social media marketing specialists, web developers, people with many years’ experience in inbound marketing, and especially a strong team of writers. Their content marketing staff is top notch. They’ve been in business for about as long as we have—that is, about 6 years—and like us they’ve been successful and have built a nice portfolio of clients. We’re excited to involve Jemully Media in projects involving some of our clients and get the benefit of Jemully’s creativity, energy, and digital marketing flair.” Kit Mullins, founder and team leader at Jemully Media, said that her firm is equally excited to be working with Perspectivity International, and to be extending services to new and interesting clients. “We are doing work for Perspectivity itself—such as website work and social media messaging—and beyond that, we are doing work for clients of Perspectivity,” Mullins said. “They’ve kept us extremely busy in the scant weeks we’ve been associated with them. We like where we see this relationship going—there is a synergy here that is good for Jemully, and we think it is good for Perspectivity and Perspectivity’s clients, too. Overall, it’s a great fit.” A recent article by Gateway News Source described this partnering of agencies as indicative of a trend that is gaining traction in the marketing world. Gateway’s coverage included this observation: “Whether it’s called ‘agency partnering,’ ‘inter-agency collaboration,’ or ‘horizontality,’ the trend of two or more agencies teaming up to serve one client (or even multiple clients) is a phenomenon that continues to gain traction in marketing’s fast-changing landscape.” Gateway News also remarked on the relative strengths of each of the organizations: “Perspectivity International has a strong emphasis on sales messaging. That is their stock-in-trade. Jemully Media, though they are somewhat more of a traditional digital agency, in that they handle a large amount of website development and social media management for their clientele, have a pronounced emphasis on content marketing. As the leaders at each of the respective businesses have indicated, Perspectivity would prefer to keep its emphasis on sales messaging and involve Jemully for content marketing, website, and social media work, and Jemully is pleased to lend its own expertise to Perspectivity clients and leave the sales messaging and branding to Perspectivity, at least where Perspectivity’s clients are involved.” In other business developments, Perspectivity founder Brian Williams has been named as one of the speakers at Hubspot’s “Inbound 2017” event in Boston, a Sept. 25-28 occasion that annually attracts some 20,000 attendees and that organizers say will serve “marketing and sales professionals from almost every industry imaginable and from all corners of the globe.” Inbound’s stated purpose is to “celebrate the human, helpful side of business” and to “provide the inspiration, education, and connections needed to grow [any] business.” Williams will speak in one of the breakout sessions. The featured speakers will include former first lady Michelle Obama, as well as some of the top names in online marketing. (For information on that event and Williams’ part in it, visit this page.) ...