Sales Messaging

What Do Warren Buffett, Aluminum, Bottled Water, and Ernest Hemingway Have In Common?

What Do Warren Buffett, Aluminum, Bottled Water, and Ernest Hemingway Have In Common?

What do Warren Buffet, aluminum, bottled water and Ernest Hemingway have in common? All 4 can teach us a powerful lesson in how to sharpen our communication skills. Lesson 1: Warren Buffett Prioritize Your Communication Skills   Warren Buffet said that the number one skill that any of us can have is effective communication skills. Why would he pick communication out of all the other skills? I ...[Read More]

Crafting Audience Profiles For Your Sales Pitches

Crafting Audience Profiles For Your Sales Pitches

You’ve probably heard of “consumer profiles,” and while those can be incredibly helpful as well, the article and infographic below are about “audience profiles” When we make a presentation or sales pitch, we are conversing with an audience. What does this audience look like? That’s what we’re talking about here. Enjoy! There are few things more important t ...[Read More]

The Art And Science Of Selling (Part 4)

The Art And Science Of Selling (Part 4)

When we are designing and honing our sales presentations, it’s easy to wind up with way more information than necessary. For the audience’s sake, we need to whittle away that which isn’t vital to the communication process, and then organize the stuff we decide to keep in a way that will hold the audience’s attention. Without further ado, here are a few “cinematic̶ ...[Read More]

A New Perspective On Sales Messaging [Infographic]

Change your perspective in sales communication.

You may not know this about me, but I have a love of public speaking. While many people shy away from getting in front of a crowd and delivering a message, others are downright afraid of it. Not me. I enjoy speaking so much that I have done it competitively through Toastmasters. My guess is that if you are in sales you at least share my interest in communicating, even if you have not done it compe ...[Read More]

Start it Right: How To Build A Sales Presentation

sales messaging - how to build a sales presentation - Perspectivity

Every sales message has the intent of being successful by driving your audience to action. However, not all sales messages achieve this goal. I have found that in order to be truly exceptional, it is critical that your sales message starts the right way, with the proper cornerstone in place. It’s about knowing how to build a sales presentation. To be exceptional, you must use a well-designed ...[Read More]

The Art And Science Of Selling (Part 3)

art and science of selling part 3 using visuals

Welcome to the third part of our series, breaking down the lessons from The Ultimate Sales Messaging System. This system is designed to teach exceptional communication skills to improve selling technique. It encompasses both the art and science behind crafting the perfect sales pitch. Enjoy! In Part 1, we discussed the basics of effective sales messaging, including focusing on what your audience n ...[Read More]

The Art And Science Of Selling (Part 2)

the art and science of selling (part 2)

Welcome to the second part of our series, breaking down the lessons from The Ultimate Sales Messaging System business eBook. This system is designed to teach exceptional communication skills to improve selling technique. It encompasses both the art and science behind crafting the perfect sales pitch. Enjoy! For so many, communication skills can be a roadblock, when they really should be the thing ...[Read More]

Perfecting Your Sales Message: Understanding the Basic Principles of Adult Learning

Perfecting Your Sales Message: Understanding the Basic Principles of Adult Learning

It’s tricky. How do you make your sales message stick? Why would people believe your pitch? After all, you’re just trying to sell them something, right? Let’s be honest. It’s easy for people to hesitate, doubt you, and go somewhere else. I call this the cycle of stagnation, and the best way to stop any cycle is to simply get off the merry-go-round. It’s time for something new. Instead of trying to ...[Read More]

Getting Customers To “Believe, Buy, Bite”

Get Your Customers to Believe, Buy, Bite.

“Believe, Buy, Bite.” This mode of thinking has long been a guiding principle for Perspectivity’s efforts to improve the sales and sales messaging of clients. These three B’s are stops along the journey we want all of our prospects to take. We want to craft a credible and believable message that builds rapport with our prospects. We want prospects to buy—obviously—but the p ...[Read More]

6 Signs Your Sales Message Needs An Overhaul (Infographic)

6 Signs Your Sales Message Needs An Overhaul (Infographic)

CEB‘s global research of over 4 million business professionals found that only 17% scored high enough to qualify for insight selling. Feel like you might not fall into that 17% when trying to make a sale? Companies increase sales by building an effective sales message. So how do you know if your sales messaging needs improvement? Here are 6 surefire signs that your sales messages is in despe ...[Read More]