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The Outdated Sales Method That’s Holding You Back

“Everyone focuses on the presentation, but the main goal is communication, so stop merely presenting and begin effectively communicating your ideas to your audience.” – Brian Williams When a new sales trainee comes to me and says “I’m just not getting the results I know I’m capable of,” 99% of the time I know what the problem is before I even take a look at their strategy. It’s the same mistake th ...[Read More]

Getting Customers To “Believe, Buy, Bite”

Get Your Customers to Believe, Buy, Bite.

“Believe, Buy, Bite.” This mode of thinking has long been a guiding principle for Perspectivity’s efforts to improve the sales and sales messaging of clients. These three B’s are stops along the journey we want all of our prospects to take. We want to craft a credible and believable message that builds rapport with our prospects. We want prospects to buy—obviously—but the p ...[Read More]