DALLAS—Perspectivity International, along with co-founder Brian Williams, is the subject of a “micro-feature” spread scheduled for the October 2017 issue of Success magazine.
“We are in the behavioral change business, because training simply does not work,” said Williams, of his unique sales vantage. “If I can change your perspective, I can change your behavior. If I can change your behavior, I can dramatically change your results.”
Perspectivity is a Dallas, Texas-based consultancy and sales growth agency that specializes in enhancing company sales messaging. The company is a product of Williams’ 20-plus years of technical marketing experience with tech companies in Silicon Valley. Perspectivity continues to assist tech companies, as well as those in other industries, in refining their sales message with an approach rooted in both the art and science of selling. Perspectivity has recently begun the process of partnering with other agencies to offer a full-service approach that combines sales and marketing. The company currently offers its expertise in sales messaging, sales presentations, online marketing, websites, and social media.
“We believe if people learn to be effective communicators, they can be an influential force in both their professional and personal lives,” Williams believes, regarding the process he aims to familiarize his clients with. “We begin with the audience in mind and we end with the audience in mind, as they are typically the most neglected person in the room.”
In addition to the October edition of Success, Brian will make an appearance as a breakout speaker at Hubspot’s Inbound 2017 event, which runs from Sept. 25-28 in Boston, Mass. Williams’ Inbound presentation is titled, “Sales Conversations: Marketing ain’t nothing if you can’t sell sh*t.”
Success, also Dallas-based, is a business magazine with both a print and digital edition. The magazine regularly publishes profiles and feature stories about personal development, well-being, and a variety of business topics. It prides itself on guiding its readership by means of motivation, inspiration, and training. The long-running publication has been a bastion of positive thinking, life skills, and discipline since 1897.
From the company description on its website (www.success.com/about): “…People need to continually keep up with expanding knowledge and perpetually develop new skills to stay relevant and sustain their lifestyles. In every issue of SUCCESS magazine we will strive to bring you the thought leaders and success experts, both past and present, and reveal their key ideas and strategies to help you excel in every area of your personal and professional life. You also will be provided a unique window into the lives, practices and philosophies of today’s greatest achievers—top CEOs, revolutionary entrepreneurs and other extraordinary leaders.”
The October issue is expected to be available in early September of this year.