knowing your customers

A New Perspective On Sales Messaging [Infographic]

Change your perspective in sales communication.

You may not know this about me, but I have a love of public speaking. While many people shy away from getting in front of a crowd and delivering a message, others are downright afraid of it. Not me. I enjoy speaking so much that I have done it competitively through Toastmasters. My guess is that if you are in sales you at least share my interest in communicating, even if you have not done it compe ...[Read More]

Getting Customers To “Believe, Buy, Bite”

Get Your Customers to Believe, Buy, Bite.

“Believe, Buy, Bite.” This mode of thinking has long been a guiding principle for Perspectivity’s efforts to improve the sales and sales messaging of clients. These three B’s are stops along the journey we want all of our prospects to take. We want to craft a credible and believable message that builds rapport with our prospects. We want prospects to buy—obviously—but the p ...[Read More]