sales pitch

Don’t Waterboard Your Audience

Don’t Waterboard Your Audience

Have you been here? About one third of the way through your pitch, you look around the room and your audience is drowning in the flood of your words. You can tell you’ve lost them long before you’ve even gotten to the point. They are doodling, looking out the window, or flipping through the pages of your handouts. They are not listening to you and your message is dead on arrival. It co ...[Read More]

The 7 M’s: Marrying Your Wedding Vows And Your Sales Pitch (Infographic)

7 M's that make a good marriage.

In one way or another, we are all in sales. Crafting a sales message, when done right, can resemble a great marriage. The parallels run deep. For those of us who are married, remember, your foremost customer in life is your very own spouse. Make him or her happy each and every day by delivering the goods you promised in your vows (a sales pitch by another name, if you think about it). In marriage, ...[Read More]