storyboarding

Don’t Waterboard Your Audience

Don’t Waterboard Your Audience

Have you been here? About one third of the way through your pitch, you look around the room and your audience is drowning in the flood of your words. You can tell you’ve lost them long before you’ve even gotten to the point. They are doodling, looking out the window, or flipping through the pages of your handouts. They are not listening to you and your message is dead on arrival. It co ...[Read More]

The Art And Science Of Selling (Part 4)

The Art And Science Of Selling (Part 4)

When we are designing and honing our sales presentations, it’s easy to wind up with way more information than necessary. For the audience’s sake, we need to whittle away that which isn’t vital to the communication process, and then organize the stuff we decide to keep in a way that will hold the audience’s attention. Without further ado, here are a few “cinematic̶ ...[Read More]