It’s All In Perspective

Posted - August 8, 2017

DALLAS, TEXAS—Perspectivity International has named Abilene, Texas-based Jemully Media as the latest of its preferred marketing partners, adding the fast-rising digital marketing agency to its family of content marketing and social media experts who will serve selected companies within Perspectivity International’s clientele.

“This connection makes sense in so many says,” said Perspectivity founder Brian Williams, who, with co-founder Tasha Williams, screened a range of agencies to find a company that could mesh best with his own firm and help take Perspectivity’s unique approach to new heights.

“We’re already collaborating to implement strategic initiatives that are going to take our clients further than we’ve ever been able to take them before,” Williams said. “The Jemully team includes social media marketing specialists, web developers, people with many years’ experience in inbound marketing, and especially a strong team of writers. Their content marketing staff is top notch. They’ve been in business for about as long as we have—that is, about 6 years—and like us they’ve been successful and have built a nice portfolio of clients. We’re excited to involve Jemully Media in projects involving some of our clients and get the benefit of Jemully’s creativity, energy, and digital marketing flair.”

Kit Mullins, founder and team leader at Jemully Media, said that her firm is equally excited to be working with Perspectivity International, and to be extending services to new and interesting clients.

“We are doing work for Perspectivity itself—such as website work and social media messaging—and beyond that, we are doing work for clients of Perspectivity,” Mullins said. “They’ve kept us extremely busy in the scant weeks we’ve been associated with them. We like where we see this relationship going—there is a synergy here that is good for Jemully, and we think it is good for Perspectivity and Perspectivity’s clients, too. Overall, it’s a great fit.”

A recent article by Gateway News Source described this partnering of agencies as indicative of a trend that is gaining traction in the marketing world. Gateway’s coverage included this observation:

“Whether it’s called ‘agency partnering,’ ‘inter-agency collaboration,’ or ‘horizontality,’ the trend of two or more agencies teaming up to serve one client (or even multiple clients) is a phenomenon that continues to gain traction in marketing’s fast-changing landscape.”

Gateway News also remarked on the relative strengths of each of the organizations:

“Perspectivity International has a strong emphasis on sales messaging. That is their stock-in-trade. Jemully Media, though they are somewhat more of a traditional digital agency, in that they handle a large amount of website development and social media management for their clientele, have a pronounced emphasis on content marketing. As the leaders at each of the respective businesses have indicated, Perspectivity would prefer to keep its emphasis on sales messaging and involve Jemully for content marketing, website, and social media work, and Jemully is pleased to lend its own expertise to Perspectivity clients and leave the sales messaging and branding to Perspectivity, at least where Perspectivity’s clients are involved.”

In other business developments, Perspectivity founder Brian Williams has been named as one of the speakers at Hubspot’s “Inbound 2017” event in Boston, a Sept. 25-28 occasion that annually attracts some 20,000 attendees and that organizers say will serve “marketing and sales professionals from almost every industry imaginable and from all corners of the globe.” Inbound’s stated purpose is to “celebrate the human, helpful side of business” and to “provide the inspiration, education, and connections needed to grow [any] business.”

Williams will speak in one of the breakout sessions. The featured speakers will include former first lady Michelle Obama, as well as some of the top names in online marketing.

(For information on that event and Williams’ part in it, visit this page.)

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