Audience Profile
We must first define our target audience, down to the DNA level so the message connects instantly.
Listen, we are all in sales. You are either selling (persuading) someone to believe in your idea, strategy, budget request, product, vision, or goal. That requires a certain skill of influence and persuasion to be effective. We’ll show you how!
Our 6-Step process below has been used in multiple Fortune 100 companies and many small & medium sized business. The system works. We have the results and data to prove it.
We must first define our target audience, down to the DNA level so the message connects instantly.
Now we need to structure our entire message, based on the results audience profile.
Since the brain loves story 62x more than facts and data, this tool ensures that your message flows like a story from start to finish.
Once you’ve designed your message, now let’s examine it against the Audience Profile that we created earlier. Will it resonate?
Now its time to do what sets winners apart from the crowd. Let’s practice!
Now that we have the design done and have practiced the delivery, will they both win this audience?